FedUp Food Truck
FedUp is a group challenge attempting to solve the problems of food waste and food deserts. A large portion of food waste occurs before food reaches the home. A lot of food is lost at the farm, while in transport, and at the grocery store. What our group decided to focus on was food in the grocery store that would be tossed only because it has a bruise or ugly but in other words is perfectly edible.
Food deserts are neighborhoods in cities and suburbs that don’t have access to fresh food. By figuring out how to transport the ugly food to places that would benefit from having access to them, we could help relieve both issues.
The solution we came up with was a new breed of food truck. It functioned as a small grocery store on wheels, that would purchase ugly produce from grocery stores at a discount and then bring them to food deserts.